KEAN BIJIT-WASH CAMPAIGN.
#KeepMarketCircleClean
BACKGROUND
A market is a place where people from diverse backgrounds meet to exchange goods and services. Like any other meeting place, human interactions presents an avenue for disease infections. The Takoradi Market Circle is one of such market that poses a big challenge in the management of waste generated from the trading activities.
The problem as investigated by KEAN BIJIT, a simulated Advertising Agency as part of our Advertising and Creative Strategies course work, revealed that improper disposal of waste by traders, shoppers and residents around the Market Circle should be tackled. There is also the need to place waste bins at vantage points.
Our course work is centered on the UN Water Supply, Sanitation and Hygiene Programme (WASH). The programme brings together complementary expertise of four UN agencies- UN-Habitat(lead agency), UNICEF, UNDP and WHO- to improve public water and sanitation infrastructure in flood - prone communities accompanied by advocacy for good hygiene practices.
According to UNICEF, Sanitation can be understood as interventions that reduce human exposure to diseases by providing a clean environment in which to live. It involves both behaviors and facilities, which work together to form a hygienic environment. But the current situation at Market Circle is appalling and even more critical considering the fact that traders mainly deal in food stuffs and therefore prone to contamination.
Below Is A Brief Of The Campaign
Campaign Title: Sanitation (WASH) campaign at the Takoradi market circle. #KeepMarketCircleClean
Problem Statement: Improper disposal of waste by traders, shoppers and residents, and also lack of waste bins.
Communication Task: Change behavior and attitude towards waste disposal.
Campaign Objective: To change behavior and attitude of 90% of traders, shoppers and residents around Takoradi market circle who litter waste at the market over a period of one year.
Target Audience: Traders, shoppers and residents.
Central Message: "Do the Right; use waste bins" #KeepMarketCircleClean.
Advertising Approach: Poster and social media hash tag.
Emotional Reasons to Believe: We will prevail on the conscience of the people whether they are doing the right thing to keep the market circle clean.
Campaign Partners: Kean Bijit, Sekondi Takoradi Metropolitan Assembly, Zoomlion, Global Communities and the United Nation (UN).
BY: *JOE BRIGHT NYARKO
*INA-THALIA QUANSAH
*ANTO EMMANUEL
#KeepMarketCircleClean
BACKGROUND
A market is a place where people from diverse backgrounds meet to exchange goods and services. Like any other meeting place, human interactions presents an avenue for disease infections. The Takoradi Market Circle is one of such market that poses a big challenge in the management of waste generated from the trading activities.
The problem as investigated by KEAN BIJIT, a simulated Advertising Agency as part of our Advertising and Creative Strategies course work, revealed that improper disposal of waste by traders, shoppers and residents around the Market Circle should be tackled. There is also the need to place waste bins at vantage points.
Our course work is centered on the UN Water Supply, Sanitation and Hygiene Programme (WASH). The programme brings together complementary expertise of four UN agencies- UN-Habitat(lead agency), UNICEF, UNDP and WHO- to improve public water and sanitation infrastructure in flood - prone communities accompanied by advocacy for good hygiene practices.
According to UNICEF, Sanitation can be understood as interventions that reduce human exposure to diseases by providing a clean environment in which to live. It involves both behaviors and facilities, which work together to form a hygienic environment. But the current situation at Market Circle is appalling and even more critical considering the fact that traders mainly deal in food stuffs and therefore prone to contamination.
Below Is A Brief Of The Campaign
Campaign Title: Sanitation (WASH) campaign at the Takoradi market circle. #KeepMarketCircleClean
Problem Statement: Improper disposal of waste by traders, shoppers and residents, and also lack of waste bins.
Communication Task: Change behavior and attitude towards waste disposal.
Campaign Objective: To change behavior and attitude of 90% of traders, shoppers and residents around Takoradi market circle who litter waste at the market over a period of one year.
Target Audience: Traders, shoppers and residents.
Central Message: "Do the Right; use waste bins" #KeepMarketCircleClean.
Advertising Approach: Poster and social media hash tag.
Emotional Reasons to Believe: We will prevail on the conscience of the people whether they are doing the right thing to keep the market circle clean.
Campaign Partners: Kean Bijit, Sekondi Takoradi Metropolitan Assembly, Zoomlion, Global Communities and the United Nation (UN).
BY: *JOE BRIGHT NYARKO
*INA-THALIA QUANSAH
*ANTO EMMANUEL
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